Marketing was destiny for Mat Zucker—the perfect cocktail of creativity, art and salesmanship. But before becoming chief creative officer of the world’s largest direct marketing agency and now partner at a global management consultancy, he had to pay his dues. First as a secretary at a big ad agency, mastering a West Virginian accent, and then, as a writer, researching the phenomenon of spanking parties, he’s picked up both hard lessons about selling brands and managing careers, with many laughs along the way. With this candid memoir, Mat gives aspiring marketers the gift of what he's seen and learned.
Available in ebook and paperback.
Just choose a store below. All have ebooks, and Amazon and B&N have paperback as well. If you're in New York's Hudson Valley, you can also find it in person at Oblong Books & Music in Rhinebeck and Rough Draft Bar & Books in Kingston. Please add your email to the list to stay current with book and related news.